AmazePays

Privacy Policy

Overview

  • This website is operated by a Private Limited Company, Frenetic India Private Limited.
  • This Privacy policy succinctly describes how we collect and use your information through a variety of digital means. You are advised to read the Privacy Policy carefully and provide your consent as appropriate when accessing or using this website on any computer, mobile phone, tablet, console or other device.
  • This Privacy Policy applies to current and former visitors of the Website. By way of the Website, Frenetic India is inter alias engaged in the business of providing to its customers including you, end to end stored value card solutions by managing gift card, our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy periodically.
  • By visiting this Website, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Website.
    By mere use of the Website, you expressly consent to our use and disclosure of personal information provided by you in accordance with this Privacy Policy.
    This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they share and/or collect on our Platform. This policy is not applicable to any information collected offline or via channels other than this website or our mobile app.

Information We Collect

  • We may automatically track certain information about you based upon your behaviour on our Website. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analyse on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.
  • If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheque or money orders.
  • We collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
  • When you complete one-time identity verification through DigiLocker during account activation, we receive government-verified identity details that you choose to share with us through the DigiLocker flow, as described in the Identity verification through DigiLocker section below.

Identity verification through DigiLocker

To protect your account, prevent fraud, and comply with applicable financial regulations, Frenetic India Private Limited may require a one-time identity verification using DigiLocker before you can complete account activation or place certain orders. DigiLocker is a Government of India platform that lets you share government-verified documents without uploading scanned copies to Frenetic India Private Limited.

What we collect and retain (B2C account verification)

  • Your verified name and date of birth received from DigiLocker.
  • Your Aadhaar number in encrypted form. We do not store or display your full Aadhaar number in plain text; authorized systems and staff may see a masked identifier only.
  • Aadhaar demographics returned by DigiLocker where available, including gender, care-of name, address line, district, state, and pincode.
  • PAN details in encrypted form when DigiLocker returns and verifies them.
  • DigiLocker verification references (such as the DigiLocker session ID and DigiLocker user ID when provided).
  • Your consent record, verification status, and related audit metadata.

What we do not store

  • Your full Aadhaar or PAN number in plain text or unencrypted form in our databases or customer-facing screens.
  • Your Aadhaar photograph, biometric data, or raw Aadhaar XML as permanent records (these may be processed transiently only to complete verification).
  • Scanned copies of identity documents uploaded by you in this flow — we use DigiLocker sharing instead and do not ask for uploads.

How the flow works

  • You confirm consent before we start DigiLocker verification.
  • DigiLocker opens in a secure window where you sign in using the mobile number linked to your Aadhaar and share your Aadhaar details with us.
  • Verification is normally required only once per account unless re-verification is required later for security or regulatory reasons.
  • If your Aadhaar-linked mobile number is inactive, you must update it with the relevant authority before continuing.

We use authorized identity-verification service providers to connect to DigiLocker on our behalf. Those providers process data only to perform verification and related fraud-prevention checks. DigiLocker's own privacy practices apply while you use their platform.

By proceeding with DigiLocker verification, you agree to share your DigiLocker Aadhaar details with Frenetic India Private Limited for one-time identity verification and understand that we will retain the verified identity information described above, including encrypted Aadhaar data and Aadhaar address demographics where returned by DigiLocker. Where we rely on your consent, you may withdraw consent subject to applicable law; withdrawal may limit your ability to use certain services that require verified identity.

Disclaimer

Our Services are general audience services and not directed at children under the age of 18. If you are under 18, you may use our service only with the involvement of a parent or guardian.

Method of Collecting Information

  • We may collect information from you passively. Our advertisers may collect anonymous traffic information from their own assigned cookies to your browser. This Website may contain links to other websites. We are not responsible for the privacy practices of websites which we do not own, manage or control.
  • We may be utilizing a third-party prospecting service for sending you emails relating to our product and services, if they have discovered that your profile meets our usual customer profile. If you prefer not to hear from us, simply notify us by clicking on the "Opt -out" link in the email.
  • We may actively collect information from you on our web-page, during registration/Login process for the purpose of Authentication, Authorization and while availing of the different classes of products/Services provided by us.

Purpose and Method of using Information collected

We use your personal data to tailor-make our website to suit your interest, carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and Services that you request from us.
respond to your inquiries or to process your requests in relation to your information;
optimize the Website for you based on your usage pattern;
to get in touch with you when necessary; carry out market research campaigns; to preserve social history as governed by existing law or policy; and For auditing and logging purposes and send you materials regarding upcoming offers; and/or any information that we deem material in order for you to be a fully informed user and customer of, and visitor to the Website.
Timely communicate with you about products, services, contests, promotions, discounts, incentives, surveys, and rewards offered by us and select partners; Send you information we think you may find useful or which you have requested from us about our products and services; Conduct surveys and collect feedback about our Services.

How long do we keep your personal data

We will keep your personal data for no longer than necessary, for the purposes we have set out above. We will retain your information for as long as needed in order to provide the relevant Services to you or perform any contract we have with you and for a limited period afterwards in order to deal with any queries or complaints. Any third parties that we engage will keep your data stored on their systems for as long as is necessary to provide the relevant Services to you or us. If we end our relationship with any third-party providers, we will make sure that they securely delete or return your personal data to us. We may retain personal data about you for statistical purposes (for example, to help us better advertise our Services). Where data is retained for statistical purposes, it will always be anonymize, meaning that you will not be identifiable from that data. All hosting companies do this and as part of hosting services analytic.

Sharing Your Information

We value your privacy and do not sell or rent your personal data. However, there are limited circumstances under which we may share your information: with your consent; to provide and facilitate services through trusted partners; for legal reasons, such as complying with court orders or defending against legal claims; with business successors or affiliates in the event of a merger or acquisition; and in an aggregated, non-identifiable form with partners and advertisers to enhance our services. We will not use information collected by you for any purpose other than to complete a transaction with you.

Third-Party Platforms

This Website and its contents do not give any party additional rights or remedies and should not be construed as a binding agreement. This section is to explain who will have access to your personal data. Your personal data will only be seen or used by our employees or third parties who have a legitimate business need to access your personal data for the purposes set out in this Privacy Policy https://amazepays.in/privacy-policy . Amazepays is not responsible for privacy practices and those not link with the website. We may communicate your personal data to the following categories of third parties for the purposes mentioned but not limited to in this notice: service providers who provide us data center services, authorized authorities, agencies, or administrations, as required by applicable local law such as respective IOCs' of the country email notification service providers, SMS service providers to send transaction alerts to end customers CRM tools used for Customer grievances and support issues help-desk and chat support tools, and identity-verification service providers that connect to DigiLocker on our behalf for one-time account verification.

Security Precautions

Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to strict security guidelines, protecting it against unauthorized access.

Your Rights

You have rights regarding your personal data, including:

  1. Accessing and reviewing your data
  2. Requesting corrections
  3. Deleting or stopping the use of your data
  4. Withdrawing consent for data processing
  5. Objecting to direct marketing
  6. Providing guidance on data use after your death
  7. Raising complaints with local data protection authorities

To exercise these rights, contact us at support@amazepays.in . You may have certain rights related to your personal data, subject to local & applicable data protection laws. In certain situations, as per the applicable law, you can ask if we delete/erase or stop using your personal data (and object to use of your personal data) or export your personal data. Where we rely on your consent to process your personal data, you have the right to decline consent and/or if provided, to withdraw consent at any time. This will not affect the lawfulness of processing prior to the withdrawal of your consent. At any time, you can request that we stop using your personal data for direct marketing purposes.

Policy Updates

This Privacy Policy was last updated on August 5, 2026, we reserve the right to change or update this policy at any time. Such changes shall be effective immediately upon posting on this Website. Please check it regularly on our website(s) for any updates.

Jurisdiction

If you choose to visit the Website, your visit and any dispute over privacy is subject to this Privacy Policy and the Website's Terms of Use. Regardless of where you live, you consent to have your personal data transferred, processed and stored in India. In addition to the foregoing, any disputes arising under this Privacy Policy shall be governed by the laws of India and the courts at Mumbai shall have exclusive jurisdiction.

Grievance Officer

In accordance with the Indian Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the grievance redressal officer are provided below:

Mr. Samsher Hashmi
3rd Floor, Unit No. 302, 9 Business Bay Bldg, Off New Link Road, Mindspace, Behind Evershine Mall, Chincholi Bunder, Malad West, Mumbai, Maharashtra, 400064.
Email: support@amazepays.in

See also terms of use .